Section
Industry
The economics, strategy and regulation of generative AI: who is spending, who is winning and why.
2 stories
Editorial
Benchmarks became a marketing channel. Treat them like one
Benchmark tables were meant to be measurements. They are now launch collateral, optimised for by every lab and reported under whatever settings look best. That does not make them useless, but it changes how they should be read.
Explainer
The real cost of running an AI product, line by line
Token spend is the line everyone watches and rarely the largest. A working breakdown of where the money goes in a production generative AI product, from inference and evaluation to the humans in the loop.
